Publisher Reporting shows Total Net Budget
5th March, 2008 | Martin DiessnerThe main reporting section in Brand Central does now show to publishers the net budget as a seperate column:
The net total budget column is calculated as the sum of all flight net cost (or budget) from the client to the publisher, which is the line item unit price * number of impressions, clicks etc. booked minus any media discounts provided.
The total net budget amount typically matches the booking order value on the purchase order to the publisher. When drilling down into e.g. flight reporting, the break down by flight is also shown as ‘Cost per Click’, ‘Total Cost’ and ‘Cost to Date’.
Clients or Agencies do not have that net budget column as it refers to potential confidential data kept in the seperate media planning module.
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