Reporting by City

5th April, 2008 | Martin Diessner

Agency, client and publisher have now extended reporting access to ‘by City’ reports generated in real time from Brand Central’s reporting module.

Campaign and flight data can be viewed on screen or conviently exported into Microsoft Excel reports (with charts) showing the data grouped and totalled by the city of origin, e.g. where the impression, click or post-click activity was originated from. Total and unique data per campaign and per flight is available.

reporting screenshot by city.jpg

The geotargeting database with country and city information is updated on a monthly base and as accurate as paid supplier databases provide the data.

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