Blog

  • Personalized Ads

    14th December, 2005 | Martin Diessner

    A quick note to inform everyone about a small update within BrandCentral.
    We have added a small feature which allows agencies to produce dynamic creative that is personalized based on the login data of registered users within a publisher’s site. A good example is e.g. AME Info where users should be logged in to the site, […]

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  • User Behaviour Marketing

    4th December, 2005 | Martin Diessner

    Common problem: Client wants to market product online, and the most amazing media planner produces the most amazing media plan and the creative agency the most amazing banners, emails and so on, and the Google guys the most amazing search campaign, and still: no one clicks to the client’s page, and no one registers for […]

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