Research

What is the growth rate of online advertising in the Middle East? How many mobile phone users are subscribed in the UAE? How does online expenditure compare to offline? How can you reach the Arab young consumer in Saudi Arabia? What is the best search marketing approach? Brand Central compiles reports from various sources on this page and if you are a marketer, agency or publisher please feel free to use this information, with proper reference to the original source.

• • Internet advertising revenues surpass $4 billion for Q3

    19th February, 2007

    Latest IAB/PwC Survey Finds 2006 Record Industry Growth and Largest Quarter Ever

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• • Online advertising to grow seven times faster than offline advertising in 2007

    Zenith Optimedia forecasts global internet ad spend to grow 28.2% in 2007, while ad spend in other media grows 3.9%.

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• • Smaller brands to boost web ad spend

    Increased spending by smaller brands will propel the internet to a greater share of advertising spend this year than the worldwide posters and outdoor sector, according to forecasts by ZenithOptimedia, the international media buyer.

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• • Online advertising to reach 9% of total ad spend by 2011

    Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that advertisers will continue to increase the share of total budget spent online between 2006 and 2011, with the market reaching $25.9 billion or almost nine percent of total US advertising spending in 2011.

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