Blog

• Expandable banner finally fixed

  5th March, 2007 | Martin Diessner

  After many days (and nights) of testing, expandable banners can now be configured by linking multiple flights within Brand Central.
  User documentation can be found in the related knowledge base article .
  Please let us know any test results or bugs via the Brand Central blog .

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• Brand Central now integrated with optional DoubleClick tracking

  9th July, 2006 | Martin Diessner

  While Brand Central version 3 is still under development, we now added another feature to Brand Central which allows for optional tracking through Double Click.
  Although Brand Central’s tracking mechanism follows the strict international guidelines of organizations of IAB, ABCE, BPA and 24/7 - in fact we did ask for support from these guys who were […]

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• Personalized Ads

  14th December, 2005 | Martin Diessner

  A quick note to inform everyone about a small update within BrandCentral.
  We have added a small feature which allows agencies to produce dynamic creative that is personalized based on the login data of registered users within a publisher’s site. A good example is e.g. AME Info where users should be logged in to the site, […]

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• User Behaviour Marketing

  4th December, 2005 | Martin Diessner

  Common problem: Client wants to market product online, and the most amazing media planner produces the most amazing media plan and the creative agency the most amazing banners, emails and so on, and the Google guys the most amazing search campaign, and still: no one clicks to the client’s page, and no one registers for […]

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• Instant Messenger Support

  4th November, 2005 | Martin Diessner

  Instant messenger and chat support is now available to all Brand Central users

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