Documentation

Welcome to the online user documentation for Brand Central. While this section gets continously updated, you may use the search to filter your queries.

• • Publisher Reporting shows Total Net Budget

    5th March, 2008

    Upon multiple publisher request, total net budget is now shown in the reporting main overview section.

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• • Multiple sorting in tables

    19th February, 2008

    This article describes how to apply multiple sorting in tables and how to change related default settings

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• • Post-click activity tracking

    24th July, 2007

    This article describes how to setup post-click activity tracking within Brand Central’s media planning module and how to insert post-click tags in campaign target websites.

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• • CPA - cost per action

    26th April, 2007

    Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.

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• • CPC - cost per click

    Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.
    CPC is considered a direct response method that involves user interaction to click on a banner, email or text link. An advertiser only pays for the ad when a click action has occurred. […]

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