Documentation

Welcome to the online user documentation for Brand Central. While this section gets continously updated, you may use the search to filter your queries.

• • CPD - cost per day

    26th April, 2007

    Cost Per Day or CPD (as it is often initialized to) is a time based metrix specifically created for Brand Central usage.

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• • CPM - cost per mille

    CPM is a commonly used measurement in advertising. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.

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• • Status of campaigns and flights

    This article describes how Brand Central differentiates between multiple status of campaigns and flights and what actions, events and consequences every status triggers.

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• • Edit Campaign

    This article describes how to edit an existing campaign.

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• • Create media plan in Quick Flighting Module

    This article describes how to create a media plan in the Quick Flighting module which makes editing and updating of flights very simple.

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