ABC ELECTRONIC welcomes Brand Central Software Limited as an Associate Subscriber

abce_logo.gifABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organization, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

20th February 2007 (London): ABC ELECTRONIC announces today that Brand Central Software Limited, the ad serving company, has registered with them as an Associate Subscriber and will be working with ABC ELECTRONIC to deliver certification of Brand Central to IAB v6.0b Global Standards for Ad-Serving.
The ABC ELECTRONIC Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

The Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines’ or IAB v6.0b establishes definitions and rules for Ad-Impressions, Measurement, Caching and Filtration of Ad-Servers. These industry standards help ensure consistent and accurate measurements of advertising campaigns to provide comparability and reduce discrepancies between ad servers. Audited proof of compliance of an ad server to these standards delivers trust and confidence in the accountability of revenues and fees generated from online advertising.

Martin Diessner, Director of Brand Central Software comments: “Getting Brand Central system audited by ABC Electronic is just a natural step for us to provide our clients with additional assurance and technical validation of Brand Central’s ad server tracking reports. Transparency and independence in online media tracking are key concepts to all digital media investments and Brand Central has always been at the forefront of developing cutting-edge solutions supporting these ideas.”

Richard Foan, Managing Director of ABC ELECTRONIC comments: “We are delighted to welcome Brand Central Software as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC, JICWEBS and the IAB’s Global Standards for Ad-Server Measurement.

Brand Central have committed to having an independent check of their ad server measurement to globally agreed standards, it will provide confidence and trust in the system’s transparency and accountability to both media owners and media buyers using Brand Central. Agreed global standards and proof of compliance is critical for acceptance of the internet and an important factor in the growth of online advertising, the fastest growing media market in the world. More media owners and media buyers should now be demanding this from their ad serving solutions.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC’s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

For further information please contact:

For Brand Central Software Ltd

Martin Diessner
Brand Central Software Ltd
Tel: +971 4 3911613
Email: info@mybrandcentral.com
http://www.mybrandcentral.com

ABC ELECTRONIC

Mark Barber / Phil Borge
Eulogy!
Tel: +0044 20 7927 9999
Email: mark@eulogy.co.uk / phil@eulogy.co.uk

About Brand Central
Brand Central Software Ltd. was founded in 2006 and operates through regional offices across the Middle East. A wholly owned subsidiary of Flip Holding Ltd., Brand Central Software Ltd. provides unique interactive media products and technologies, such as 3rd party verified and online media tracking services for advertising and media agencies in conjunction with technology partners and affiliates. Flip Holdings Ltd. is a privately owned company registered in the British Virgin Islands (BVI).

About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.