Brand Central signs contract with DoubleClick

9th July 2006, Dubai (UAE): Flip Media, the region’s leading independent interactive marketing agency, has signed an agreement with DoubleClick, the premier provider of digital advertising technology and services.

DoubleClick provides a hosted, enterprise-class online advertising serving solution which is robust, scalable and powers more than 60 billion ads per month.

Brand Central now integrates DoubleClick as an optional ad delivery and 3rd party tracking mechanism into its system, adding even more transparency in line with international standards to the product.

Martin Diessner, CEO of Flip Media explains: “When developing Brand Central, we followed the guidelines of IAB, ABCE, BPA, 24/7 Real Media and other industry leading organizations of the digital community. Integrating DoubleClick as a 3rd party provider to the ad delivery of Brand Central is a major step and commitment towards additional auditing.

Claire Murphy, Marketing Manager, Emaar Properties comments: “The integration of DoubleClick into Brand Central will ensure that Emaar continues to receive international standards of ad serving in online media planning and tracking, with 3rd party verification. As the region moves to progress advertising industry transparency and auditing, we are happy that Flip has taken this positive action.