Background
Brand Central is the most powerful enterprise-class advertising management and serving solutions that manages online media campaigns from A to Z in the Middle East.
It’s a one stop-shop platform for marketing managers and clients, advertising agencies and creative directors, media planners and media buying agencies, and media portals and publishers.
With more than 65% market share, Brand Central has become the 3rd party certified approval tracking and management system for online media buying in the Middle East and beyond. It was developed in 2002 and is currently available in version 3.0 serving two out of three online ads in the Middle East, being used by more than 25 agencies, 150 clients and 220 media publishers.
Key Data:
- Brand Central is used by 25+ agencies, 150+ clients and brands, 220+ publishers across the region, and increasingly also abroad e.g. Africa, Europe and Asia.
- In the Middle East, 2 out of 3 online banners are being handled by Brand Central and more than 600 campaigns, 7000 flights and 3000 different creative have been run so far in 2006.
- 13 million out of 18 million regional internet users (Source: Madar Research) have a personal user profile with campaign historical performance data in Brand Central.
- More than 25 Terra Byte of banners are being streamed by Brand Central’s server farm annually.
- The average ROI increase of campaigns by Brand Central’s optimization module is between 35%-60% over and above ‘manual’ or ‘human’ campaign optimization.
