Clients

Often, managing a variety of brands poses a problem.  But not anymore. Clients can use Brand Central to manage multiple brands or even multiple clients for holding groups- with just one central login.

For instance, one can execute an online media campaign at the click of a button. How?
The brief, which includes information about target audience, budget, timelines and clients recommendations, is entered into Brand Central. On the basis of this information, one of the Brand Central approved agencies is selected to execute media planning.

A client can also approve all online creative material within Brand Central before a campaign goes live. And when the campaign is running, real time reports on literally everything that can be tracked are available to the client at a click of a button. These reports are available as Excel files for download or easy-to-understand graphs.

All campaign optimization and reporting (including screen shots of creative running on publishers sites) is handled centrally by Brand Central. This ensures confidentiality and comfort for the client, and also provides control over the online media budgets.