Creative Agencies

With more and more agencies  catering to a wider and more savvy audience, creative work done in different languages and formats.  And with Brand Central, agencies can centrally manage all interactive creative, regardless of language, size, format or complexity.

Banners, text ads, video and other streaming ads can be uploaded into Brand Central, which stores all online creative on multiple servers. This makes sure that that the delivery of banners to any publishers website happens at extremely high speed.

All creative is managed centrally which means it can be replaced easily. This could happen in a variety of scenarios, like a change of message or price, unavailability of a product or extreme cases like the one with Emirates Airlines, who pulled out all advertising during the mourning period in January 2006. One can switch off all commercial creative and/or replace it with another message across 220 media publishers’ websites, in the blink of an eye.

Creative directors now have the ability to create custom-made interactive messages that address each segment of the target audience differently, based on age, nationality, country and other details providing much higher success rates and ROI for the advertisers.

One of the latest features is personalized creative, where, depending on the website’s user performance or his/her login details, personalized banner ads can be shown.