Media Planning Agencies

With more and more people getting hooked on to the information superhighway, the need to ensure a wider reach of ads also increases. And this is precisely the role Brand Central fulfils. Traditional advertising or new specialized digital and interactive agencies can use one single system that places online advertising on more than 220 publishers’ websites in the Middle East and beyond.

On-screen media planning provides real time access to all historical performance related data, by client, publisher, banner size, language and other information. This information dates back 4 years and covers the entire Middle East region.

One can also get an instant overview of all published and negotiated rate cards for more than 220 online media owners. Media plans are exported from Brand Central web 2.0 platform into Excel using customizable skins depending on the agency’s brand colors etc.

Who else but Brand Central tell you that the Arabic skyscraper (120×600) on AME Info surpasses the English skyscraper on the same site by 6 times in terms of performance? Brand Central has all this information and supports media planners with an advanced planning module. At any point in time, Brand Central double checks on budget constraints, verifies rates and also provides aid to media planners on proper forward media planning by selecting the right choice of banner sizes, languages and publishers.