Media Traffickers

Brand Central proves advantageous to Media traffickers by providing a centralized command and control center- with instant real time access to all statistical reports of every running and historical campaign.

All key measurement data (impressions, click and post-click activities) as well as related performance ratios (click through rate, cost per click, convergence rate, cost of acquisition) are available as per different parameters i.e. time, country, language, publisher, and many other filter and selection criteria.

A daily optimization process in one system (compared to multiple trafficking systems) allows just one person to handle 10-20 campaigns a day.  Brand Central also automatically optimizes campaigns, e.g. if an English creative outperforms the Arabic, or multiple creative options achieve significantly different results, the system adjusts performance based on the objective of the campaign.

Brand Central is also linked to common financial and accounting packages, where it creates purchase and sales orders as well as invoices, without having to re-enter huge amounts of data by hand, saving traffickers and finance administrators valuable time.