Publishers and media owners

Publishers and media owners appreciate Brand Central for its flexibility in serving literally any type, form, language of banner, text ad, overlay, expendable, streaming ad or form-based creative.

Campaign and flight reporting guarantees an audited process for publishers to proof for delivered impressions, especially as there is optional DoubleClick integration provided. Since Brand Central streams all creative centrally, publishers benefit from zero streaming costs, which are in turn covered by Flip Media.

Brand Central provides a central platform for regional and international websites to publish their rate cards, demographic, psychographic and geographic data as well as any other user and web statistics, which in turn provides relevant information to clients and agencies and the whole media planning process.

Since Brand Central is not limited to only websites, it can be used in a variety of media that stretches across SMS, digital TV, mobile portals, PDA devices, information touch screens, ATMs, Wi-fi stations and any internet connected digital screens.

Due to the high reach and market share of Brand Central, more than 13 million Middle East Internet users are on its database, profiled on behavior. For example, the system can report if the user accessing a site has ever clicked on a banner in the airline industry, or what the average click-through rate of that user is, or if that user ever purchased an airline ticket online. Based on such user behavior information, Brand Central helps publishers to match banners and campaigns to users, thus dramatically enhancing the effectiveness of a campaign.