Braun Silk Epil X`Elle Online Campaign

Task:

Our challenge was to specifically target the female user, collect their data, create awareness and ensure a successful campaign. The target audience comprised of 14 to 24 year old women (students, university graduates and young mothers) residing in Saudi, Kuwait and the UAE.

Solution:

Brand Central facilitated the planning, optimizing and reporting for this campaign. When planning the campaign we viewed the past Braun campaigns as well as similar campaigns on Brand Central and analyzed the data and performance of past publishers used.

Based on that we selected the portals with the best performance, as well as recommended new portals specific to the target audience.

Optimization and reporting was done through a detailed flight by flight analysis that included daily monitoring of planned impressions, clicks, CTR, post click activity (performance of website sections), cost and unique values.

Reporting was also done on a weekly basis by downloading and analyzing the reports from Brand Central, by publisher, by day, country, progress etc.

Result:

Through the effective planning and reporting tools of Brand Central and the correct choice of publishers we were able to generate over 36,000 clicks, comprising of over 13,000 registrants (90% females) with an average high CTR of 0.90 % within 1 month. Post click analysis provided the additional option of monitoring users’ behavior on the Silk Epil website, which generated over 8,000 post clicks through Brand Central tracking.