Maktoob.com

Task:

To establish Brand Central as a server capable of meeting Maktoob.com’s campaign and fulfilling targeting, tracking, and reporting needs.

Solution:

Brand Central offers fast and easy access to campaign acts. The fact that the performance of a banner can be tracked by day, week, placement and country is helpful in analyzing the strength versus the weakness of a media plan. This gives room for a publisher to raise suggestions to improve overall campaign performance. Brand Central is designed to allow flexible changes to a campaign. Changes can be implemented fast and the system reliably follows modifications in end date, demographic and geographic targeting, frequency capping, and impressions allocation.

The server loads quickly which includes the export of reports into excel format with a simple click. Exporting reports promptly is helpful for internal distribution, modification and additional analysis before starting the weekly reporting. Further to this, Brand Central makes data available in real-time, which means we do not have to wait for it to become available or updated to report on.