Emaar Properties, South Africa Road Show

Objective:
To create awareness of Emaar Properties products in South Africa, and drive click through to South Africa Road show Micro site, thereby capturing key contact data from prospective buyers.

Solution:
For this campaign we were targeting South Africa which meant we had to reach international portals. Our main concern was to introduce international portals to Brand Central and familiarize them to our tracking system. Usually,international portals are wary of third party tracking systems, given the various problems they might face. But we overcame this obstacle by providing in-depth training on how Brand Central works, and how it would benefit them.

Brand Central offers both client and portals user name and password so they can access their reports and check how their campaigns are performing.  For example, we were able to track banner performance and concluded that it received 2,724 clicks. Thus we concluded that Emaar could find a target audience in South Africa and that we should concentrate on campaigns for this specific target market.