Qatar Petroleum

Task:
Our challenge was to create a media plan targeting seniors and head of various departments in 33 countries spanning 5 continents… including
UK, Norway, Netherlands, Germany, Poland, France, Yugoslavia, Bulgaria etc.

Solution:
Brand Central facilitated and greatly reduced the effort required for planning this campaign. When planning the campaign we viewed similar campaigns on BC and analyzed the data and performance of past publishers used.
We also did not have too go through too tedious a process on including new suppliers in the markets we normally don’t operate in, as once the information was updated into BC, all information was available with a few clicks. We could easily compare and analyze performance of portals of up to 3 portals at a time using the Alexa comparison tool on Brand Central.

Results:
Calculation of the net and gross costs for portals that had their own individual rate and commission structures was automatically generated by BC since all the right information was already present. We then selected the best performing portals as well as newly recommended portals targeting our audience. All in all, the whole process was completed in the blink of an eye.