Saks 5th Avenue Goes Personal

Personalized ads with call to action mentioning user's name on a Flash banner

Time was literally ticking on the Saks 5th Avenue Valentine Promotion Banners, as people all over waited for the romantic day…

As an incentive to western expatriates (especially lovers) to check the valentine promotion through the www.saks5thavenue.com website, Flip Media enabled personalized banners to count down the days, hours, and minutes till the 14th of February 2006. The banner with its customized features (through brand central) got a tremendous feedback by users clicking on the banner and thus landing into Saks.

Although the campaign had a limited budget and ran only on two portals, it created a special effect by connecting with the viewers thus leading to an industry high CTR%  of 0.6.

Once again, Brand Central proved to be more than just a 3rd Party Reporting Server, but also as a planning, creative, and trafficking tool which secures each campaign a success of its own.