Complete feature list

Brand Central has many powerful features that include:

• On-screen media planning with access to all rates, publisher sites and historical performance
• Complete creative control and support of all possible creative formats, sizes, languages and the only archive library of all online creative ever run in the Middle East
• Support of post-click tracking in order to measure and track convergence
• Real time reporting and 24/7 accessibility through single user login for clients, agencies and publishers
• Automatic and manual campaign, flight and creative optimization based on multiple algorithms
• Personalized dashboard with messaging system, publisher search, rate card system, SMS gateway, quick graph and warning alert system
• Integration of DoubleClick™, VeriSign secure servers and Amazon S3 services as credible technology partners
• Built in market research and analysis reporting for Madar Research, AC Nielsen, IPSOS based on FTSE, PARC and eBusiness Watch research criteria.
• Notification of results, warnings, optimization messages via email, SMS, Skype and MSN messenger
• Integration of financial packages for automatic generation of insertion orders, sales orders and invoices
• Follows strict international guidelines of organizations such as W3C, IAB, ABCE, BPA and 247
• Platform independent on Windows, Macintosh, Internet Explorer, Firefox versions and even mobile devices such as Blackberry and PDAs