CPD - cost per day

Cost Per Day or CPD (as it is often initialized to) is a time based metrix specifically created for Brand Central usage.

CPD is considered a time based method that involves banner, email or text link advertising over a specific time period. An advertiser only pays for the that an ad is shown.

Annual, monthly or weekly sponsorships with strong branding objective require Cost Per Day advertising payment mechanisms.

See also

• CPC - Cost per Click
• CPA - Cost per action
• CPM- Cost per mille