Creative module

This article explains how to proceed with your online media campaign in terms of creative spec sheet extraction and subsequent creative upload to the system for specific flights.

Assuming that the media plan created under the media planning module has gotten signed off, the first step would be to change the campaign status to ‘approved’ in order to start work on the media plan in the creative module.

How to change status of the media plan?

Agency media planners and traffickers should follow this process:

• Login to Brand Central
• Select agency module “Media Planner”
  • Highlight campaign and click on edit campaign button in order to modify campaign settings
  • Scroll down and change campaign status to ‘Approved’
  • After Saving status, press PTF button in order to push campaign status to all flights

The next step would be to extract the specification sheet and the Brand Central ‘ClickTAG’ encoding documentation to send to your creative agency.

How to extract spec sheet and ‘ClickTAG’ documentation?

Agency media planners and traffickers should follow this process to extract the required documents of the approved campaign:

• Login to Brand Central
• Select agency module “Creative”
• Highlight campaign and click on XLS button to extract the specsheet and the ClickTAG documentation.

Once the creative agency has provided the necessary files in the required formats with the correct flash clickTAG encoding, the next logical step would be to upload the creatives onto the system and to link them to the respective flights

How to upload creatives onto Brand Central?

Agency media planners and traffickers should follow this process to upload creatives onto the system:

• Login to Brand Central
• Select agency module “Creative”
• Highlight campaign and switch to ‘view creative’ module by clicking on and then start to upload the creative which allows user to see all past and present creatives on a single screen which is updated in real time.  Once you enter the viewing mode you can use the buttons to add, edit/link or delete creatives respectively.

Once you upload the creative and press save you would be able to see a screen as below:

Once you are able to see the screen shown above, it implies that your creative has successfully been uploaded. Now the creative has to be linked to the correct flights. This can be done by clicking on the link creative Tab and linking as shown below. Please do remember to link the correct flights to the uploaded creative.