Generate publisher ad tags

Ad tags are typically code snippets of Javascript and/or HTML that are used by publishers to launch creative through their ad servers that in fact resides on a different server e.g. originates from Brand Central. That code triggers not only the creative to show (including many parameters) but also takes care of all related tracking processes for campaign reporting etc.

Overview generate ad tags

Generate ad tags

Brand Central generates ad tags on the fly for approved campaigns where related flights have creative attached and are marked to go online.

Agency media planners and traffickers should follow this process:

  • Login to Brand Central
  • Select agency module “Traffic”
  • Highlight campaign and click on button Flights to show ready flights Icon flight
    • Either click on button “Download ad tags in Excel sheet” Icon Excel to receive an overview of all ad tags in Excel or
    • Highlight a flight and click on button “Send notification with ad tags to publishers” which will trigger a new interface where your pre-populated email is generated and can be modified
    • Click on the Ad Tag in the last column which is hyper-linked to a test page displaying the ad and the ad tag for publishers

Notifications

Brand Central then generates an email, MSN conversation and SMS notification to the recipients related to that particular flight, e.g. publisher, agency and client depending if the contacts have enabled notification in their personal profile.

Email Notification for generated ad tags

This is how the email notification for generated ad tags looks like.

MSN Notification for generated ad tags

This is how the MSN notification looks like. Brand Central currently uses “flipbrandcentral@hotmail.com” as MSN ID and you need to have both MSN notification enabled in your profile and that email ID added to your personal MSN profile in order to enable MSN notifications.

Generate ad tag mobile SMS notification

If mobile SMS notification is enabled and a valid mobile number stored in recipients profile, Brand Central will send out an SMS notification as well.

Ad tag download

Brand Central ad tags can be downloaded from an encrypted and securely hosted page. An example how an ad tag download page can be found here :

https://mybrandcentral.com/tags/?id=MTIxNzl8NTg0fGNqa0VJVVk0NjcA

The ad tag download page provides publishers all relevant information to the flight related to a campaign, such as client and campaign details, target audience, ad formats and lots of technical information e.g. default ad tags, positioning, transparency, frequency capping, anti cache bursting, click urls and many others.