ClickTAG for HTML Emails

Screen shot of HTML email click tag in Brand CentralClick image for a screen shot of HTML email click tag in Brand Central

The following article applies to the definition of click tags in HTML emails within Brand Central.

Typically, an HTML email has one or more click tags that provide the reader with an option to click and navigate to a target URL of a specific campaign. Brand Central by default tracks the opening rate (impression) and number of clicks within the email and certain code is required.

Requirements:

  • Basic knowledge of Photoshop and HTML

Solution:

Design an email template in Photoshop or any other graphics application and create XHTML valid code with all related images and external files to be hosted on your web server that will be connected to the internet so that readers of your mailshot can download related images and assets. Please note that images URL need to be hard coded with the full URL to image path.

The HTML file should have no start <HTML> and end </HTML> tags as email providers will have to strip out that content anyways. Also any browser specific tags have to be stripped out, HTML emails should ideally start and end with a <TABLE> tag. Also, try to avoid external CSS and use inline style sheets and instead, and no javascript should be allowed whatsoever.

Instead of using a <A href=”www.yourdomain.com” target=”_blank”>Click Here!</A> command, the following code should be applied for all URLs that you want to track:

<A href=”ClickTAG”>Click Here!</A>

When uploading the HTML file to Brand Central’s creative module, the system will replace the ClickTAG with a proper domain that tracks your clicks.

If you would like to use multiple click tags to different target URLs, you can add the &url parameter and then apply post-click activity tracking codes which are explained in a different knowledge base article.