Google Adwords and other text link tracking codes

The following article applies to the definition of click tags to be inserted into a text based Google Adword ad that will be used within Brand Central.

Google Adwords are a Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side of the Google Search page on keywords / key phrases that you choose.

Brand Central provides the possibility to track the clicks on every adword through Brand Central. Any further conversion should be tracked through post-click activities.

Requirements:

  • Google Adword account
  • Basic knowledge of HTML

Solution:

Create a text file with any text editor such as Windows notepad and enter the following text:

<B><A href=ClickTAG>Our new offer comes here</A></B>
<BR>This is the first line with 30 characters
<BR>This is the second line with 30 characters
<BR><A href=ClickTAG>www.client-website.com</A>

Please note that the first and last line are clickable whereas the second and third are simply discriptive information.