Out of browser click tags

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This article describes how to use Brand Central code in out of browser creative such as MSN messenger and other creative that is being used out of the browser.

Out of browser creative runs, as the name says, out of the browser. Typical out of browser publishers are MSN Messenger, Yahoo Messenger and other non-browser related digital creative platforms.

Requirements:

  • Advanced knowledge of Macromedia Flash and Actionscript

Solution:

MSN Messenger does not allow tracking of impressions and clicks, since it is an out of Browser activity. However, there is a way around by inserting a code within Flash that loads a tracking script via an external Flash (SWF) file on a Brand Central tracking server that records relevant activites.

Please use the following instructions

  • Provide Flash files and fonts to MSN
  • Make sure Brand Central has the correct creative selected, e.g. MSN Half Banner or MSN Today
  • Within the Flash create a blank layer in level zero and put a key frame in frame #1, press F9 in order to insert the following code after manually modifying the flightID from Brand Central:
flightID = 1020;

cacheburst = Math.round(Math.random() * (9999999999 - 1000000000)) + 1000000000;
createEmptyMovieClip(”bcOutOfBrowser”, 9098);
bcOutOfBrowser._x = -100;
url = “http://ads.flipcorp.com/bcOutOfBrowser.swf?cacheburst=”+cacheburst+”&flightID=”+flightID;
bcOutOfBrowser.loadMovie(url);

Please note that you modify the flightID to the respective parameter from Brand Central.