Permanent Publisher Tag

This document applies only to Publisher Trafficking in the Brand Central ad server and should be used only as a guideline for trafficking.

Publisher tag is a permanent ad tag generated by Brand Central for a publisher. The Publisher tags simultaneously runs an infinite number of campaigns of the same size for the same publisher.

How do I create a publisher ad tag?

After performing agency trafficking, click the Placements tab.

BC_permanent_publisher_ad_t.jpg

To create a new placement, click new_icon.jpg. A new window appears (See graphic below).

placement.jpg

Enter the following information.

Publisher Name: Select the publisher to display the ad. e.g.,Yahoo.com

Publisher Zone: Select the zone torun the ad. e.g., ROS or Homepage.

Creative Type: Select the creative type that you selected when creating flights in agency level trafficking.

Language: Select the language for the creative. e.g., English, Arabic.

Name of Placement: Enter a name for the placement. e.g. Facebook - 120×600.

When you have finished, click Save and Close.

Note: Each placement is automatically assigned a unique ID by Brand Central. e.g.,  Placement ID: 00123 and Invocation Code (permanent publisher tag):

<script src="http://mybrandcentral.com/pub/?id=123"

 language="JavaScript" type="text/javascript"></script>


How do I retrieve the Invocation code?On creating a placement, click edit_icon.jpg  . A new window appears (See graphic below).

invocation_code.jpg

Click the + sign next to Publisher Section Settings.

Iframe Permanent publisher tag

Some publishers do not use JS tags because they may use Iframe tags as indicated in the sample below.

<IFRAME src="http://mybrandcentral.com/pub/iframe/?id=123&cache=[timestamp]" 

WIDTH=728 HEIGHT=90 MARGINWIDTH=0 MARGINHEIGHT=0 

HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no 

BORDERCOLOR='#000000'></IFRAME>

Publishers who do not use JS tags are required to amend Iframe code indicated in the sample above, as per the size of the placement.

When you run the next campaign, e.g., ‘Facebook with 120×600′, perform agency tracking and then assign the flight to the ‘Facebook – 120×600′ placement, your banner will automatically go live on Facebook.